Beginner's Social Media Course
This is a structured 2-week course designed for beginners to learn the fundamentals of social media marketing. This course covers key platforms, content strategies, and best practices to help participants effectively manage and grow social media presence.
Beginner's Social Media Course
Duration:2 Weeks
Format:Daily Lessons with Assignments and Practical Exercises
Week 1: Social Media Fundamentals
Day 1: Introduction to Social Media Marketing
Lesson: What is Social Media Marketing? Benefits and Key Concepts
Reading: Overview of Social Media Marketing
Assignment: Write a brief essay on the importance of social media for businesses.
Day 2: Understanding Major Social Media Platforms
Lesson: Overview of Major Platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok)
Reading: Social Media Platforms Comparison
Exercise: Create accounts or explore the profiles of a business or brand on each platform.
Day 3: Setting Social Media Goals
Lesson: Defining SMART Goals for Social Media (Specific, Measurable, Achievable, Relevant, Time-bound)
Reading: How to Set Social Media Goals
Exercise: Develop 2-3 SMART goals for a fictional brand’s social media presence.
Day 4: Creating a Social Media Strategy
Lesson: Components of a Social Media Strategy (Audience Analysis, Content Planning, Scheduling)
Reading: Building a Social Media Strategy
Assignment: Outline a basic social media strategy for your brand, including target audience and content themes.
Day 5: Content Creation and Curation
Lesson: Types of Content (Text, Images, Videos, Stories) and Content Curation
Reading: Content Creation Tips and Best Practices
Exercise: Plan and create 5 pieces of content for your brand (e.g., posts, images, videos).
Day 6: Social Media Engagement and Community Building
Lesson: Best Practices for Engaging with Followers and Building a Community
Reading: Engaging Your Audience
Exercise: Develop an engagement plan, including strategies for responding to comments and messages.
Day 7: Analyzing Social Media Performance
Lesson: Introduction to Social Media Analytics and Key Metrics (Reach, Engagement, Click-Through Rates)
Reading: Understanding Social Media Metrics
Exercise: Review a sample social media analytics report and identify key insights.
Week 2: Advanced Topics and Practical Application
Day 8: Social Media Advertising
Lesson: Basics of Social Media Advertising, Ad Formats, and Targeting
Reading: Introduction to Social Media Ads
Exercise: Create a sample ad campaign for a fictional brand on one of the major platforms (e.g., Facebook Ads).
Day 9: Content Scheduling and Automation
Lesson: Tools for Scheduling and Automating Social Media Posts (e.g., Buffer, Hootsuite)
Reading: Benefits of Social Media Automation
Exercise: Set up a posting schedule using a social media management tool and plan content for the upcoming week.
Day 10: Influencer Marketing
Lesson: What is Influencer Marketing? How to Collaborate with Influencers
Reading: Influencer Marketing Basics
Exercise: Identify potential influencers for a brand and draft a collaboration proposal.
Day 11: Social Media Trends and Best Practices
Lesson: Current Trends in Social Media and Best Practices
Reading: Keeping Up with Social Media Trends
Exercise: Research and summarize current social media trends relevant to your industry or brand.
Day 12: Handling Social Media Crises
Lesson: Managing Negative Feedback and Social Media Crises
Reading: Crisis Management on Social Media
Exercise: Develop a response plan for a hypothetical social media crisis scenario.
Day 13: Developing a Social Media Campaign
Lesson: Planning and Executing a Social Media Campaign
Reading: Campaign Planning and Execution
Assignment: Design a comprehensive social media campaign, including objectives, content calendar, and promotional tactics.
Day 14: Review and Presentation
Lesson: Review of Key Concepts, Q&A
Activity: Prepare a presentation summarizing your social media strategy, campaign plan, and key learnings.
Presentation: Present your social media campaign and receive feedback from peers or instructors.
Course Materials:
Access to social media tools and platforms
Articles, eBooks, and tutorials on social media marketing strategies
Assessment:
Daily assignments and exercises
Final presentation of social media campaign
This course provides a structured approach to learning social media marketing, with a blend of theoretical knowledge and practical application to help beginners build effective social media strategies.
