Beginner's Marketing Course
This is a comprehensive 2-week marketing course for beginners, designed to provide a solid foundation in marketing concepts and practical skills. The course includes daily lessons, assignments, and practical exercises to help learners build their marketing knowledge and skills progressively.
Beginner's Marketing Course
Duration:2 Weeks
Format:Daily Lessons with Assignments and Practical Exercises
Week 1: Introduction to Marketing
Day 1: Understanding Marketing Basics
Lesson: What is Marketing?
The 4 Ps (Product, Price, Place, Promotion)
Reading: Introduction to Marketing (Chapter 1)
Assignment: Write a brief essay on why marketing is important for businesses.
Day 2: Market Research and Analysis
Lesson: Basics of Market Research, Types of Research, and Tools
Reading: Market Research Fundamentals
Exercise: Conduct a simple survey using Google Forms or SurveyMonkey to understand customer preferences.
Day 3: Customer Personas and Target Audience
Lesson: Creating Customer Personas, Identifying Target Audience
Reading: How to Create Customer Personas
Exercise: Develop 2-3 customer personas for a hypothetical product or service.
Day 4: Competitor Analysis
Lesson: How to Analyze Competitors, SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
Reading: Competitor Analysis Guide
Assignment: Perform a SWOT analysis for a company of your choice.
Day 5: Branding Basics
Lesson: Brand Identity, Brand Positioning, and Brand Strategy
Reading: Introduction to Branding
Exercise: Create a basic brand identity for a new product or service (name, logo, tagline).
Day 6: Digital Marketing Overview
Lesson: Key Components of Digital Marketing (SEO, SEM, Content Marketing, Social Media)
Reading: Digital Marketing 101
Exercise: Set up a basic blog or social media profile for your brand and plan your first post.
Day 7: Content Creation and Strategy
Lesson: Importance of Content, Content Types, and Strategy
Reading: Effective Content Creation
Exercise: Write a blog post or social media content for your brand.
Week 2: Practical Marketing Skills
Day 8: Social Media Marketing
Lesson: Overview of Major Platforms (Facebook, Instagram, Twitter, LinkedIn)
Reading: Social Media Marketing Basics
Exercise: Create a social media content calendar for the next month.
Day 9: Email Marketing
Lesson: Basics of Email Marketing, List Building, and Campaigns
Reading: Email Marketing Essentials
Exercise: Design a sample email marketing campaign using Mailchimp or similar tools.
Day 10: Search Engine Optimisation (SEO)
Lesson: What is SEO? On-Page and Off-Page SEO
Reading: SEO Fundamentals
Exercise: Perform keyword research using tools like Google Keyword Planner and optimize a webpage or blog post.
Day 11: Pay-Per-Click Advertising (PPC)
Lesson: Basics of PPC, Google Ads, and Ad Campaigns
Reading: Introduction to PPC Advertising
Exercise: Create a mock Google Ads campaign for your product or service.
Day 12: Analytics and Metrics
Lesson: Understanding Marketing Metrics, Google Analytics Overview
Reading: Basics of Marketing Analytics
Exercise: Set up Google Analytics for your website or blog and track basic metrics.
Day 13: Developing a Marketing Plan
Lesson: Components of a Marketing Plan, Setting Objectives, Budgeting
Reading: How to Create a Marketing Plan
Assignment: Draft a simple marketing plan for your product or service, including goals, strategies, and budget.
Day 14: Review and Presentation
Lesson: Review of Key Concepts, Q&A
Activity: Prepare a presentation summarizing your marketing plan, research findings, and strategies.
Presentation: Present your marketing plan and receive feedback.
Course Materials:
Access to relevant articles, eBooks, and tools
Online resources and tutorials for practical exercises
Assessment:
Daily assignments and exercises
Final presentation of marketing plan
This course structure provides a blend of theoretical knowledge and practical application, ensuring that learners get a well-rounded introduction to marketing.
